Making migration easy

Everyone deserves a fair deal. We create quality insurance and financial products for people that move to the UK.

Our story
From our humble beginnings to one of the UK's fastest growing scale-ups.

Our founders spotted a problem. People who moved to the UK were being charged more for car insurance, just because their driving experience was from abroad.

With no UK credit history, the same was true for credit cards, loans, bank accounts and more. They decided to do something about it. Now, nearly 10 years later, we've hepled over a million drivers save on their insurance.

But we're just getting started. We want to help people with a range of seamless finance products with fantastic prices.

So that's what we're doing. Day by day, feature by feature, product by product.

Over 1 million customers served
Inspired by our customers

Our motivation comes from the people we serve. From Liverpool to Lagos, and Birmingham to Bangalore, we’re always learning about their needs and what we can do to improve their experience with us. 

Building a game-changing company



2017

Marshmallow is founded by twins Alexander and Oliver Kent-Braham and David Goate. Working out of a gym lobby to save costs, they start trying to reduce the cost of car insurance for people that move to the UK.

2018 

Seed funding round from investors including Investec Bank and Passion Capital.

2021

Marshmallow becomes a licensed insurance carrier so we can underwrite our own policies, and we achieve unicorn status after a valuation of $1 billion in our Series B funding round. 

2023

Financial Times ranks Marshmallow as the second-fastest growing company in Europe.

2025

A new funding round sets our valuation at $2 billion and we launch our new Car Finance product.

2026

New Home Insurance product is launched.

Explore our products

More on car insurance

How we work
How we work

We're an ambitious team, and in our offices in London and Budapest, we've created an environment where curious, tenacious people win and grow together. Find out more about life at Marshmallow and find open roles on our Jobs page.

Feel more confident with our guides

We've got tips and guides to help you understand more about insurance, finance, driving, home ownership and life in the UK.

Frequently asked questions